NEWS

When inbox fatigue is real, print shows up differently. For many institutions, digital outreach has become the default method of staying connected with graduates after commencement. Email newsletters, social media updates, and online giving platforms allow teams to communicate quickly and at scale. But speed does not always translate to connection.

Valentine’s Day is built on connection, intention, and emotion — the very things that don’t live inside an algorithm. In a marketing world increasingly shaped by automation, optimization, and AI-driven decision-making, it’s worth pausing to recognize what still drives real results: human connection. Print continues to play a powerful role because it’s tactile, thoughtful, and designed to be experienced, not scrolled past.

For magazine, directory, journal, and alumni publishers, binding can feel like a small production detail — until it isn’t. The binding you choose affects how your publication is read, how long it’s kept, how it mails, and how your brand is perceived.

On Thursday, Dec. 11, at Monona Terrace, Schumann Printers was proud to attend the In Business MadisonBusiness of the Year Awards, where we were recognized as a 2025 Business of the Year Finalist in the Family Business category. The event brought together businesses from across Wisconsin’s Capital Region to celebrate organizations and leaders who are making a meaningful impact in their industries and communities. It was a great opportunity to connect with fellow business leaders and to recognize the finalists and winners whose work continues to strengthen our region.

At Schumann Printers, we believe a strong workplace is built on inclusion, opportunity, and mutual respect. We’re honored to be recognized as a Workforce Inclusion Champion by Green Valley Enterprises, a division of Opportunities Inc, for our ongoing commitment to inclusive employment.

Print stands apart because it can be touched, felt, and experienced. In 2026, the United States Postal Service (USPS) is rewarding mailers who lean into those strengths through the Tactile, Sensory, Interactive (TSI) Promotion, which offers a 5% postage discount on qualifying mail.

Recently, we had the privilege of partnering with MagLiteracy.org, an incredible national organization committed to increasing literacy by getting new and recycled magazines into the hands, homes, and hearts of readers who have limited access to reading materials. Their work fuels curiosity, confidence, and lifelong learning — and we’re honored to be part of it.

Staying informed about upcoming USPS price adjustments is essential for planning your 2026 budgets and mailing strategies.

See the Postal Playbook’s October Winner of the Trivia Timeout.

Maintaining a clean and accurate mailing list isn’t just best practice — it’s one of the smartest ways to save on postage and printing. According to the USPS, undeliverable mail costs U.S. businesses more than $20 billion every year, and up to 15% of marketing mail never reaches its intended recipient due to outdated or inaccurate addresses.

See the Postal Playbook’s September Winner of the Trivia Timeout.

Schumann Printers is committed to keeping our customers informed of developments that may affect your business. Our international delivery partner, International Delivery Service (IDS), has shared the following important update regarding mail service to and from Canada.

As fall approaches, three of the industry’s biggest paper suppliers have announced price increases across a wide range of grades and finishes. Here’s a clear look at who’s raising what, and when it takes effect.

Our inaugural SPI Passport Summer Tour took teammates, families, and friends on a journey across Wisconsin to celebrate the people who make SPI special. At each stop, participants collected Passport stamps for entries into our grand-prize drawing at the SPI Fall Social Event—while discovering new communities and creating memories along the way. As summer draws to a close, we’re thrilled to share a look back at our final two stops.

At Schumann Printers, we’ve always believed that print is powerful. The feel of a well-crafted publication in hand, the permanence of ink on paper—these experiences connect brands with their audiences in a way nothing else can. But today’s readers move seamlessly between a magazine, a tablet, and a phone. That’s why we developed X Digital—to extend the impact of print and give your audience more ways to engage with your content.

We’re delighted to share that children of our SPI teammates have been awarded the prestigious Roosevelt Paper Scholarship this year. This recognition celebrates the hard work and aspirations of our teammates’ families and underscores the positive impact of our industry partnerships.

The SPI Summer Passport Tour made its second stop alongside the Payslie’s Pals 4th Annual Cornhole Tournament Fundraiser, an incredible community event supporting Angelman Syndrome research through the Foundation for Angelman Syndrome Therapeutics (FAST).