NEWS

There are few moments when a publisher has more of its community’s attention than during a major event. People are gathered around the same conversations, meeting the people they read about, and feeling connected to something larger than themselves.

That creates a publishing opportunity, and print can play a particularly interesting role in it. A cover revealed in a room full of readers. An issue attendees receive before anyone else. An award recipient seeing their feature in print. Original research introduced on stage. The publication becomes part of the moment rather than simply a record of it.

Every publisher knows the pressure to keep the content calendar full. There are newsletters to send, websites to update, social channels to feed, and another issue already around the corner. Now, AI can produce basic articles and recommendations in seconds. The challenge is becoming less about producing enough content and more about producing something readers can’t get anywhere else.

The Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2026 found that publishers plan to put greater emphasis on original reporting, contextual analysis, and human stories, while reducing their focus on some service journalism and evergreen content that AI can increasingly summarize for readers. It’s a shift that raises an interesting question for magazine publishers: if some information is becoming easier to commoditize, what deserves a place in the magazine?

For years, publishers have invested heavily in meeting readers where they are, from websites and search to social media and newsletters. Increasingly, the platforms publishers rely on for discovery are becoming destinations themselves. Search engines answer questions before the click, AI tools summarize information, and social platforms keep users inside their feeds. The path that once led someone from a search or social post to a publisher's website is becoming less predictable.

Travel planning rarely happens in one place. A trip might begin with a photo on social media, continue through a Google search, and take shape through recommendations, reviews, and travel websites. Travelers move between channels naturally as they decide where to go and what they want to experience.

Printed visitor guides still have an important place in that journey. They bring a destination together in one place, giving travelers something they can browse before they arrive and keep nearby once they're there. A good visitor guide can also change the way someone experiences a destination.

The USPS has announced a temporary price adjustment for select package shipping services during the 2026 holiday season. The adjusted rates will be in effect October 4, 2026 through January 17, 2027.

There’s a lot happening with USPS right now, and not all of it is about rate increases.

New Marketing Mail weight limits took effect in July, Heavy Printed Matter created a new option for much heavier pieces, and USPS has already released its lineup of promotions for 2027.

For mailers, that means there are some important changes worth knowing about now, especially if you’re planning a heavier catalog, publication, or direct mail campaign. Here’s what’s changed and what’s coming next.

For professional associations, trade organizations, nonprofit groups, and membership organizations, a magazine is much more than a publication. It's one of the most effective ways to communicate with members, reinforce the value of membership, recognize achievements, share industry news, and strengthen the sense of community that keeps organizations thriving.

For colleges, universities, and alumni associations, an alumni magazine is much more than a publication. It's one of the few tangible connections an institution has with its graduates. Long after commencement, it continues to celebrate accomplishments, share campus news, recognize donors, reconnect classmates, and remind alumni they'll always have a place in the campus community.

Schumann Printers is proud to celebrate another outstanding year at the Great Lakes Graphics Association (GLGA) 2026 Graphics Excellence Awards, earning multiple awards that recognize excellence in print craftsmanship and production.

The streets of Columbus, Wisconsin were filled with patriotic spirit on the Fourth of July as thousands gathered for one of the community's favorite Independence Day traditions. This year, Schumann Printers was honored to be part of the celebration, proudly taking home Second Place for our parade float, Printing Through the Ages.

Looking for your next opportunity? Whether you're ready for a career change, searching for a new challenge, or just curious about what's out there, we'd love to meet you.

On Wednesday, July 8, Schumann Printers is opening our doors for a Walk In Hiring Event. No appointment is needed. Simply stop by anytime between 10:00 AM and 3:00 PM, meet our team, tour our facility, and interview on the spot.

USPS postage rates are increasing on July 12, 2026. If your organization mails magazines, catalogs, newsletters, direct mail, fundraising appeals, association publications, alumni magazines, or marketing mail, this change could affect your mailing budget.

The best publications often start with a simple idea. For the Rise Above FFA Week Magazine, that idea began as an annual newsletter created to share achievements, announcements, and updates within the Randolph Cambria Friesland FFA community. Over time, the publication evolved into a full color magazine and eventually expanded to include five local FFA chapters.

There’s nothing inherently wrong with your directory. The content is likely strong, well-organized, and built to serve a real purpose. It connects people to vendors, resources, destinations, or services. It helps users make decisions. And yet, despite all that effort, many directories still go underused. The issue usually is not value. It is visibility.

Most travel planning today starts online. People save restaurants from TikTok videos. Build itineraries across dozens of browser tabs. Scroll through destination content late at night imagining where they want to go next. And yet, printed travel guides continue to hold a surprisingly strong place in tourism marketing.

Publishing a magazine once is easy. Sustaining one issue after issue is where things become more complicated. Deadlines shift. Mailing lists evolve. Paper availability changes. Versions multiply. Editorial calendars overlap. Through all of it, readers still expect the publication to arrive on time and feel consistent every single issue. That consistency is what publishers are really managing.

Artificial intelligence is changing communication at a pace few industries could have predicted. Content that once took hours to create can now be generated in seconds. Marketing teams are moving faster. Ideas are becoming easier to execute. Entire campaigns can be built with a level of speed that would have felt impossible only a few years ago.