What Is Substack—And How Can Print Publishers Use It to Their Advantage?

5 Ways This Digital Platform Can Expand Reach, Grow Revenue, and Strengthen Reader Loyalty

In a world that increasingly favors digital convenience, Substack has emerged as a powerful platform reshaping how writers, publishers, and audiences connect. For print publishers looking to expand their reach, build stronger communities, and generate additional revenue, Substack offers a modern, accessible, and complementary tool.

What Is Substack?

Substack is an email newsletter platform that allows writers and creators to publish directly to their audiences. It blends the features of a blog, email list, and subscription service. Writers can share content via email, host an online archive, offer free or paid subscriptions, and even monetize with podcasts and videos.

Unlike social media, Substack gives creators full ownership of their content and mailing lists. This provides a more direct and dependable way to stay connected with readers.

Why Print Publishers Should Pay Attention

While Substack and traditional print publishing may seem like separate worlds, they can actually work hand in hand. Substack can help print content reach a broader audience and remain relevant in today’s digital-first environment. Here are five ways print publishers can use Substack to their advantage:

1. Connect Print and Digital Audiences

Substack is a great way to maintain a relationship with readers between issues. Regular email content can tease upcoming features, share behind-the-scenes insights, or offer digital extras like interviews, photo galleries, or Q&A sessions.

Tip: Treat Substack as a space for bonus content that adds value beyond the printed page.

2. Add New Revenue Through Paid Subscriptions

With Substack, you can offer premium tiers that include perks like early access, downloadable versions of content, or exclusive columns. This can help diversify revenue beyond traditional advertising or print subscriptions.

Tip: Consider bundling print and digital access at a discounted rate to reward loyal readers.

3. Test New Ideas Before Going to Print

Substack is a low-risk place to try new voices, formats, or topics. If a series performs well, it can be brought into print with the support of an already-engaged audience.

Tip: Use Substack analytics to see which stories are getting the most engagement before committing them to print.

4. Create a Two-Way Relationship With Readers

Substack encourages direct engagement through comments, threads, and community features. This fosters brand loyalty and helps publishers stay in tune with what their readers care about.

Tip: Invite feedback and make readers feel like part of the editorial process.

5. Support and Spotlight Contributors

Writers, editors, or contributors affiliated with your publication can launch their own Substacks, building their personal followings while staying connected to your brand. Cross-promoting their work benefits both sides.

Tip: Reprint popular Substack content in future print issues to drive readership in both directions.

Embracing the Best of Both Worlds

Print is still powerful—but adding digital tools like Substack can elevate your reach and help you stay relevant in a rapidly evolving landscape. Instead of replacing traditional publishing, Substack can work alongside it to support your goals, connect your community, and expand your voice.