2025 USPS Postal Rate Changes: What You Need to Know
Effective July 13, 2025, the United States Postal Service (USPS) will implement a new round of rate increases. The average across all mail classes is projected at 7.4%, impacting postage costs for businesses of all sizes. While this adjustment presents new challenges for marketers and publishers, it also brings opportunities through valuable incentives and promotional discounts.
At SPI, we're committed to helping our partners navigate these changes strategically, maximize savings, and maintain mailing efficiency.
Proposed July Rate Increases
The following rates are approximations:
First-Class Mail – 7.4%
Periodical – 9.4%
Marketing Mail – 7.4%
Bound Printed Matter – 30.8%
Key 2025 USPS Promotions Relevant to SPI Customers
Several USPS promotional programs can help offset increased postage costs. Of particular interest to our customers are:
Integrated Technology Promotion – 3% discount in 2025 (Increases to 5% in 2026)
Encourages the use of technology like QR codes, AR, or video within print to bridge the physical-to-digital experience.Registration & Promotion Period: Eligible anytime; must run for 6 consecutive months once started.
View The Guidebook Here
Tactile, Sensory & Interactive Mail-piece Engagement Promotion – 4% discount in 2025 (Increases to 5% in 2026)
This supports creative formats, specialty inks, and textures that elevate engagement.Registration: December 15 - July 31
Promotion period: February 1 - July 31
View The Guidebook Here
Catalog Insights Incentive – 10% discount in 2025 (Decreases to 5% in 2026)
This major discount supports marketing mail that drives engagement through high-quality catalogs.
Registration: August 15 - December 31
Promotion period: October 1 - December 31
View The Guidebook Here
Marriage Mail Incentive - 10% postage discount
For publishers, particularly those producing coupon books, directories, or promotional inserts, this model presents a significant opportunity to lower mailing costs while maximizing reach.
View Our Guide Here
Add-On Incentives – 1% additional discount (Remains consistent in 2025)
Available when combined with an active promotion, including:Informed Delivery Want to learn more? Click Here
Sustainability-Focused Mail Want to learn more? Click Here
These add-ons can stack onto existing promotions, offering even more value to creative and strategically designed campaigns.
How to sign up?
To participate in the USPS promotions listed above, you’ll need a USPS Customer Gateway Account.
Step by step guide to create a USPS Customer Gateway Account.
After you get your Business USPS Customer Gateway Account, sign up for qualifying Incentive Promotions.
At SPI, we stay ahead of postal changes so our customers don’t have to. Our team is ready to help you plan campaigns that take full advantage of available USPS discounts—whether you’re looking to enhance your mail with interactive technology, apply for the sustainability add-on, or tap into the 10% catalog incentive.