USPS July 2026 Postage Increase: What Publishers and Mailers Need to Know
USPS postage rates are increasing again on July 12, 2026, with mailing services rising an average of 4.8%. If your organization relies on magazines, catalogs, newsletters, direct mail, fundraising appeals, association publications, alumni magazines, or marketing mail, now is a good time to review your mailing strategy before the new rates take effect.
For many publishers and mailers, postage represents one of the largest expenses in every campaign. While the July increase will raise costs, it also comes with opportunities to reduce the impact through USPS promotions and smarter mailing decisions. Below, we'll break down what's changing, who it affects, and several ways you may be able to save.
Explore the USPS Detailed July Increase Price Information Here
USPS Promotions Can Help Offset Higher Postage Costs
Here's something many mailers don't realize. USPS doesn't just increase postage rates. It also rewards businesses that create more engaging and effective mail.
Several promotions offer up to a 5% postage discount for eligible campaigns.
Integrated Technology Promotion (5%)
This promotion rewards mailpieces that connect print with digital experiences.
Adding a QR code that links to a product video, landing page, online ordering portal, or special offer may qualify your mailing for a postage discount while creating a better experience for your audience.
Download the Integrated Technology Guidebook Here
Continuous Contact Promotion (5%)
One mailing gets attention. A coordinated campaign builds results. The Continuous Contact Promotion rewards organizations that stay connected with their audience through a series of related mailings instead of relying on a single touchpoint.
Think of it as introducing a product in one mailing, sharing customer success stories in the next, and following up with a special offer in the third. Eligible campaigns may qualify for a 5% postage discount.
Download the Continuous Contact Guidebook Here
More Ways to Reduce Postage Costs
USPS promotions aren't the only opportunity to save.
You can also reduce mailing costs by:
Keeping your mailing list clean and up to date.
Removing duplicate or undeliverable addresses.
Optimizing your mail piece size and weight.
Improving presort qualifications.
Planning your print and mailing strategy together.
Sometimes the biggest savings happen long before your mail reaches the post office.