August 25, 2017
See something new rolling around Schumann Printers, Inc. lately? A recent collaboration with Mad Wraps LLC has resulted in a brand-new vinyl wrap on a new trailer from the SPI fleet. This is part of a new effort to evolve the SPI brand with the recent growth in print industry.
With the purchase of a new trailer in June, the Board of Directors of Schumann Printers, Inc. communicated their desire for new graphic art. When discussions began about the new graphic, SPI wanted to maintain a similar feel as the older “iconic” graphic, but to add more color and dynamism. It was important for the stakeholders to maintain the tradition of the SPI brand, while bringing in a new modern look. Finding the perfect balance proved to be a challenge.
SPI partnered with local Madison digital graphics and vehicle wrap experts, MadWraps LLC. With quality 3M materials, installation specialists, and a professional design team, the process began to take flight in developing SPI’s vision. The whirlwind of mockups began and the journey to the final design was near.
Some early mock-ups can be seen below:
All were good mockups. There were elements we liked and wanted to carry over to the final design. A CMYK theme was exciting and vibrant. It definitely brought in color and a testament to the print industry. A center aligned logo also was appealing, because it was the design structure we have maintained since our beginning. With all of this in mind, we finally decided on our Final Design:
The winner ended up being a classic CMYK splash with a centered aligned logo and mission. We are proud to display our new modern look and feel. If you are in Fall River, make sure to keep your eyes out for the new trailer.