POSTAL PROMOS
See the information below for the current postal promotions or visit https://postalpro.usps.com/promotions
2024 Tactile, Sensory & Interactive
The 2024 Tactile, Sensory & Interactive (TSI) Promotion encourages mailers to excite their customers’ senses by incorporating innovative techniques into their First-Class Mail® and USPS Marketing Mail®.
New developments in papers and paper stocks, substrates, finishing techniques, and inks can be incorporated into mailpieces to create a multi-sensory experience through special visual effects, sound, scent, texture, and even taste! Features like pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement.
Promotion Period
February 1, 2024 –July 31, 2024
Registration
December 15, 2023 –July 31, 2024
Discount
5% of eligible postage
2024 Personalized Color Transpromo
The 2024 Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages through the use of color, dynamic variable print, and personalization. Color messaging incorporated in bills and statements enhances the value of First-Class Mail® pieces by fostering a better connection and response from consumers. Utilize a reply mechanism (BRM/CRM) to further engage with customers and collect these responses.
Promotion Period
February 1, 2024 – July 31, 2024
Registration
December 15, 2023 – July 31, 2024
Discount
3% or 4% of eligible postage
2024 Emerging Technology
The 2024 Emerging and Advanced Technology Promotion (now includes mobile shopping) encourages mailers to create a mail experience that excites customers by connecting mailpieces with the latest digital technologies. Use one of the eight potential ways to boost your brand awareness, show off product features, highlight key information, send an irresistible offer, or engage with your customers in new ways
Promotion Period
All year round (6 consecutive months maximum during CY2024)
Registration
November 20, 2023 - December 31, 2024
Discount
3% or 4% of eligible postage
2024 Reply Mail IMbA
The 2024 Reply Mail IMbA Promotion encourages reply mail customers to adopt IMbA static or serialized barcodes.
Promotion Period
July 1, 2024 - December 31, 2024
Registration
May 15, 2024 - December 31, 2024
Discount
3% or 6% (on inbound reply mailpiece scanned)
2024 Informed Delivery
The 2024 Informed Delivery Promotion is an incentive for eDoc submitters.
Promotion Period
August 1, 2024 - December 31, 2024
Registration
June 15, 2024 - December 31, 2024
Discount
4% - Discount Mailers
0.5% - eDoc Submitter
2024 Retargeting
The 2024 Retargeting Promotion incentivizes to send out a postcard to a recent website or mobile app visitor that didn’t convert.
Promotion Period
September 1, 2024 – November 30, 2024
Registration
July 15, 2024 – November 30, 2024
Discount
5% of eligible postage